Known for the magic we bring to tanzanites. known for the devotion to quality that only a family-run business can bring to jewellery. for the 50 years of passion and commitment to the finest tanzanite and diamond jewellery.ELIAS created a skilled team of Tanzanian artisans and craftsmen in order to present some of the finest jewelry being made on the African continent today. Years of continuous training of our employees and refinement of our designs is the reason for ELIAS’Ss today. We are a proud Tanzanian brand with a strong commitment to give back to the country, which has given us so much.